Leaf and Clay is a Californian company that began as a blog and Instagram page with a love for and cultivation of succulents. Through the help of a kickstarter project, they have now expanded their product from succulents to include handmade succulent pots from talented artisans from Indonesia. Their marketing strategy has been that their product not only looks good but is also helping to preserve the tradition of hand-made goods and skilled labor from ancient cultures.

Challenge

The current branding needs of this company are to create an identity that will be modern to better attract a younger professional demographic and yet need to differentiate themselves from their competitors and attract more audiences to buy their pottery made in Indonesia and help the cause of local Indonesian artisans.

Solution

Working with the existing name and adding the new product of handcrafted succulents pots, it was necessary to incorporate part of the Indonesian culture into the brand and also create a campaign that help consumers understand that they are buying a socially conscious product, for the social good, rather than a mass product.

Logo Research

Desktop Home page

The instagram page will be used to publish leaf and clay product design. One image of the succulent pot will use two to four boxes on the right side and on the left side  will be used only for plant images. With this, the instagram page for the company will be unique. 

To assist promotion, the public will be encouraged to post their photo of the company production with hashtags to the company instagram page and winners announced to attract new clients.

The ad campaign would be displayed in airports and will be found in the skymall magazine or flights to increase exposure and a diverse customers base.  It will presented with colors that catch the eye and customer attention, simple to read and taglines that focus on support the culture and skilled labor of Indonesian artist.

Magazines